I love my internship. I love the people I work with. I love the responsibilities they give me, but 11 weeks in I realize that this probably isn't what I want to do after graduation.
And that's okay.
It's not PR I don't love, it's working for one company. It can get a little stale. I think I would happier at a PR agency with more clients and a higher demand of PR activity.
For Riot Act, every weekend we have a new comic. They are usually performing Thursday - Saturday, but at some point of a lot of the PR for each comic can become cut and paste. Each comic has there own style and certainly there own target audience, but generally it is fairly similar. This is not a bad thing, I just realized this is not my thing.
Doing PR for one company, or one specific non-profit means you get become specialized, and increase relationships with partners. It give you the opportunity to work long-term techniques and take risks if the audience is already stable.
On the other hand, PR agencies work with numerous clients at once, a person can become specialized in one area of PR - social media, grass root campaigns etc.
Even though my internship is not exactly what I want to do in the future, it has given me an incredible amount of experience - not to mention it's been a blast! That's the point of internships. I'm happy I was able to discover this while in school, while I only promised a five month commitment instead of a two-year one. This will help me narrow my job pool when I graduate, and for that, I couldn't be more grateful.
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